PHPR has a comprehensive range of business services:
Strategic planning [more] If your marketing, sales and PR aren't working together properly, you could be missing out on up to 50% extra sales. We can provide a straetgic over-view of all your comms. That will get your key messages, core values and key objectives lined up and pulling effectively in the same direction to deliver results with your key target audiences. Once we agree mission-critical objectives and your key success factors, we can create a tactical 6-month action matrix so you have an at a glance monthly timetable, which we will pre-estimate so there are no hidden surprises.
Media relations and e-relations [more]
As former editors and experienced PR people, we not only have good media
contacts, we know how to pull out all the angles to maximise your publicity and
credibility. Our 8-step intensive media relations programme is designed to:
1. boost expert comment opportunities, both on and offline
2. generate news coverage on and offline
3. pro-actively create news stories through surveys and data analysis, again on and offline
4. come up with innovative features ideas
5. suggest creative visual approaches for magazines, journals, TV, and podcasts
6. pro-actively engage with online media and look for SEO enhancing opportunities
7. round-up all the relevant stories and working with your webmaster, boost your web content by creating your own online newscasts and e-zines
8. event support press relations designed to pull out media opportunities at up to 20 key phases in the run up, execution and post event phases
Media enquiry handling [more] It's no use generating intense media interest if you can't respond to urgent media demands. We can build a databank of approved Qs & As and prepare statements in advance to address many common issues to reduce the interruptions to your key spokespeople.
Media Training [more] We offer confidence-boosting training with current journalists and broadcasters to ensure that your spokespeople understand where the media are coming from and feel comfortable meeting the very different requirements of TV, radio and print journalists. And develop the ability to handle the unexpected questions well.
Annual Reports [more] Whether it's communicating your key messages to your stakeholders, or just proofing and advising on how to present complex figures and text, we have been involved in many annual report projects and have systems in place to deal with commercially sensitive and price sensitive material.
Community Relations/CSR [more] Greenwash or sustainable? We can help you embed and communicate values-based sustainable strategy and help you achieve engagement with your local community, support you in achieving 'kitemarks' to prove measurable and accountable commitment to CSR goals.
Crisis Management [more] Few organisations can recover quickly or completely from a major crisis. The first few hours are critical and it is much more difficult to retrieve the situation if there is a delay. That is why it makes sense to prepare in advance using our flexible solutions to ensure that both you and we have what is needed to get a head start on handling most situations.
DIYPR masterclasses [more]
DIYPR masterclasses for SMEs, arts and not-for-profit organisations,
plus support services such as press release brainstorming and polishing,
and media list research.
Run by our MD, Penny Haywood, the author of the best-selling book DIYPR, the small business owner's guide to 'free' publicity (Batsford 1998). Penny has taught DIYPR to countless organisations since 1987.
Event organising [more] From a small scale promotional 'happening' to generating buzz at retail sites or exhibitions, to well focused educational seminars, motivational conferences and launch events, success lies in attention to detail, meticulous planning, fail safe measures and the know how to acquire, brief and manage proven sub contractors: plus a darn good checklist based on years of experience.
Internal Communications [more] We have a wealth of ways to help motivate staff and keep them on-board. Whether your staff are scattered all over the world, or concentrated in large sites. Whether they are de-moralised through too many change management programmes, redundancies or crash mergers, we can help you implement communications programmes, intranets, staff magazines, and specific internal campaigns, plus help you benchmark staff attitudes in your sector.
International Media Relations [more] PHPR regularly gets coverage for clients in foreign media and websites. Technical press releases are often accepted by foreign media in English. We can also arrange and/or distribute translated releases. We have an international network of PR contacts if you need to run foreign national campaigns with in-depth foreign language media relations.
Market Research [more] Whether it's desk-based research or focus groups to test reactions to a new product. Or you can use us to telephone your client – they often tell us things that everyday contact doesn't reveal. We can work with you to help you learn more about your market or we can bring in experienced marketing professionals to boost your business.
Product Launches [more] We use brainstorming tools to generative creative solutions according to your key product features & benefits and your target audience. A launch we ran for a group of online archives achieved extensive radio, TV, newspaper and magazine coverage. Have you got something more interesting to launch?
Speaker platforms [more] We have good relationships with business organisations and professional conference organisers and can help train presenters, provide speech-writing and research services, and negotiate speaking platforms. And we practise what we preach: our MD is in Toastmasters International and regularly speaks at business groups.