Penny founded Penny Haywood PR (PHPR Ltd) in 1986 after 13 years handling PR, videos and publications at Bank of Scotland where she handled press relations on the Sir Thomas Risk/Guinness/Distillers debacle and launched the world's first online bank - in 1985 - long before most people had heard of the internet.
Building on Penny's bank experience, PHPR is very good at dealing with High Street branch- based organisations and excels at explaining complex technical information clearly and simply for the consumer.
Penny's background is in journalism and for 10 years Penny wrote a personal finance column for the UK's largest circulation women's weekly magazine. She has contributed to a variety of newspapers including The Sunday Times and various magazines. She has used her writing and editing experience to develop a strong creative approach to media relations and both paper and online publishing projects, plus DVDs which she co-produces with her broadcaster husband, David Calder.
Penny is the author of a best-selling business book: DIY PR (Batsford, paperback £14.99) and Financial PR Opportunities in the National Press, published by Michael Bland Communications.
Penny puts her journalism skills into use, editing and managing both staff and customer or membership publications and is a past editor of the Edinburgh Chamber of Commerce Journal and of Historic Scotland's Friends magazine.
Penny is the former Scottish co-ordinator of the Institute of Public Relations City and Financial Group. She is a past Scottish chairman of the British Association of Communicators in Business. She is a former Scottish Treasurer of the Institute of Public Relations.
Penny was born in Edinburgh and has an MA in Logic and Metaphysics from the University of Edinburgh. She has studied Japanese business methods at Stirling University and has completed a vocational graphic art course at Edinburgh College of Art. She was elected a Fellow of BACB and holds the BACB Diploma. She is a full member of the Chartered Institute of Public Relations and is enrolled in their Excellence CPD programme. She is on the advisory board of the Travelling Gallery that takes contemporary art exhibitions into venues all over Scotland. She enjoys hill-walking, malt whisky, photography and property renovation.
Penny recently formally qualified as a Toastmaster with Toastmasters International, after a career lifetime of public speaking engagements. Toastmasters is the world's largest public speaking training programme. She is now enrolled on their advanced PR speaking and Leadership programme. She is also currently studying for an interior design diploma with the Institute of Interior Design to add a professional touch to her own projects as well as help businesses present an appropriate image to match their PR reputation.