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We appreciate that small businesses may not have the resources to employ PR consultancy.
The following downloads are based on Penny's best-selling DIY PR book (pub 1998 Batsford). They may help a small business get started with PR. They hope you will find the articles helpful, but every business situation is different and we cannot be held responsible for any consequences as they are not a substitute for PR consultancy.
The articles below are limited to very basic media relations. We recommend that businesses employ a range of marketing, sales and PR techniques to promote their business on and offline. If you want expert help in boosting your business, our consultancy is based on experience of several hundred promotional techniques and their effects, plus over 20 years practical business experience in both PLCs and small to medium sized companies. Contact us to discuss your PR consultancy requirements.

PHPR blog:

5 Golden Rules for Writing Successful Press Releases

5 ways to get in the press when you don't have any news

10 Ways to Get on the Features Pages

DIYPR for Putting the Buzz Into Your Business